Marketing by design


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Featured interviews with small business owners. Watch this space for new updates.



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The sales process from the consumer&#...

The sales process from the consumer’s point of view!
  Consumer buying behaviour can be influenced by numerous factors; purchasing power, personal preferences, family, convenience and a number of other internal or external influences. A simple model depicting the sales process from the consumers point of view; is the AIDA (Awareness, Interest, Desire, and Action) model. 1. Awareness: This simply represents whether the consumer [...]

The role of people management in mark...

The role of people management in marketing!
  Human resources should be one of the most important functions in an organisation and not just seen as an administerial position. The people being hired are the assets of the organisation that makes the company tick. What about management? This is where things can go wrong. Management and human resources need to work together [...]

Public relations, media and all that!...

Public relations, media and all that!!
  Simply put, public relations is the image you portray to the media and the public regarding your company and it's offerings. In my experience, a good public relations campaign is not about selling a product, it's about selling an idea. The idea A couple of years ago I was working on a non-profit initiative [...]

Has professionalism gone down the dra...

Has professionalism gone down the drain?
  What makes a professional? Professionalism is defined as the level of excellence or competence that is expected of a professional ( Professional or not? What comes to mind when you think about the building profession? The immediate reaction that I get when mentioning that profane word, is the endless stories off shockingly bad service. [...]

How to generate word-of-mouth?

How to generate word-of-mouth?
 It is a known fact that one of the best forms of marketing is when one of your customers provides a referral. How do you generate positive word-of-mouth? There are a number of steps that can be taken to increase the generation of word-of-mouth advertising. Good customer service, making yourself visible through various social media [...]

Making branding a culture?

Making branding a culture?
  The interview Picture yourself going for an interview; what will you be wearing, how will you sell yourself, how will you answer questions? When you go for an interview with a top law firm, and pitch up unshaven with slip-slops and jeans, what will the interviewer's reaction be? I Don't think they will waste [...]